Case / B2B technology / Event-led growth01 — 01
Larionpredictable growth
Event-led marketing, content and automation turned a live gathering into a repeatable engagement system for CTOs, product leaders and senior executives across Western markets.
Role: strategy · media planning · art direction · production · funnel · analytics · AI
01 / Challenge
Traditional channels stopped delivering reliable enterprise demand
Context
Larion, a leading enterprise software development and IT outsourcing company, faced a structural demand-generation problem in Western markets.
The website, LinkedIn and outbound email did not create a dependable pipeline. Large trade shows required significant investment while producing weak engagement and limited conversion into meaningful sales conversations.
- Build trusted access to senior technology decision-makers.
- Reduce customer acquisition cost.
- Create an ongoing engagement system instead of isolated leads.
- Make marketing predictable, accountable and measurable.
02 / Solution
An executive event at the center of a digital demand engine
Architecture
A six-month strategy combined industry events, a digital funnel and executive personal branding. The Venture Salon by In Pulse and Larion was positioned not as another conference, but as an intelligent private dinner for AI leaders.
Strategy and media plan
Segmentation across AI developers, technology startups, integrators and senior executives. Pre-event communication through email, LinkedIn, Telegram and specialist technology communities.
Production and creative direction
End-to-end art direction across venue, identity, wayfinding, stage, presentations and campaign assets. A coordinated team of designers, videographers, social specialists and copywriters.
Three-stage funnel
Before: targeted invitations, CRM, a database of more than 2,000 contacts, social and PR. During: presentations, demonstrations and QR-led conversion paths. After: segmented follow-up over 30–60 days, editorial content and sales enablement materials.
Owned demand and content
Western-market social channels, partner placements in technology media and a video series presenting the expertise inside Larion's AI team.
Analytics and optimization
Daily monitoring of cost per lead, acquisition cost, click-through rate and conversion, with automated reporting and budget reallocation toward the strongest channels.
AI and automation
Predictive lead scoring, behavioral analysis and automated contact handling reduced the acquisition cycle threefold.
03 / Outcome
A live event became a scalable growth system
Qualified leads generated during a three-hour event.
Faster customer acquisition cycle through automated engagement.
Growth in Larion mentions among technology companies on LinkedIn.
Return on marketing activity after the new operating model launched.
Larion moved from isolated leads to an owned enterprise acquisition model built on executive events, authoritative content and automation.
Project materialsEvents × Content × Digital marketing
