Marketing and business growth leader with 20+ years of experience. I operate as a hands-on COO: build scalable processes, hire and manage teams and vendors, and turn strategy into measurable revenue and profit. I’ve launched hundreds of campaigns across industries and know how to build a business from the inside out—create and scale products, strengthen the brand, and accelerate awareness.

What I deliver:
- End-to-end marketing and go-to-market strategy
- Market and competitor intelligence
- Customer segmentation and actionable personas
- SMM/organic social strategy: positioning, tone of voice, content architecture, rubrication, visual identity
- Social and community management to grow reach, engagement, and brand awareness
- Paid media across Telegram, VK, Facebook, Instagram, Google, and YouTube
- Influencer and creator partnerships
- Website and e‑commerce development
- SEO to drive sustainable organic growth
- Brand marketing: brand platform audit and refinement, PR, and special projects to boost awareness and loyalty

Design leader with 24 years in the craft—brand identity, websites, packaging, 3D, and concept art. Classical fine arts training gives me mastery of composition, color, and light, so every visual looks premium and is built to convert.

As an art director, I define the visual brand strategy and identity, turn it into brand books and scalable design systems, set up clear processes (briefing, planning, quality control), hire and lead teams and vendors, run production across photo/video/3D, and ensure consistency across all touchpoints. I partner closely with marketing in a test‑and‑learn model (hypotheses, A/B tests) to deliver measurable KPIs.

Business impact:
- Higher brand visibility and trust → stronger CTR and conversion
- Faster time‑to‑market and fewer revisions → lower costs
- Strong packaging and creative → lower acquisition costs, higher revenue and profit